Blog Pages

Friday, June 14, 2013

the Ugly Truth - Sanrio & Uglydoll Partner to Create Limited-Edition Hello Kitty Collection


Sanrio, Inc. the global lifestyle brand best known for pop icon, Hello Kitty, has announced a partnership with Pretty Ugly, LLC, owner of Uglydoll, to create global, co-branded collaboration with Hello Kitty and Uglydoll characters. Uglydoll’s unique aesthetic, famous for defining ‘ugly’ as distinctive and unique, will be combined with the iconic style of Hello Kitty to create a selection of limited-edition collectibles.

The Hello Kitty Uglydoll collaboration will make its official debut at San Diego Comic-Con, held July 18th-21st. The collection will include a set of limited edition plush by Gund® featuring Hello Kitty dressed as Uglydoll’s popular characters – OX™, Trunko™, Ice-Bat™ and Wage™ – as well as a set of vinyl figures by Funko. Additional product exclusive to Comic-Con will include t-shirts by Mighty Fine, iPhone cases by Uncommon, and a collectible pin set by PinUSA. Specific items from the collection will also be shown at Licensing Show, held June 18th-20th in Las Vegas; and will be available later this Summer at select Sanrio boutique stores, Sanrio.com, Uglydolls.com and specialty retailers. Retail starting at $20.


About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the ‘small gift, big smile’® philosophy — that a small gift can bring happiness and friendship to people of all ages.  For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences.  Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques.  For more information, please visit www.sanrio.comand www.facebook.com/hellokitty.

About UGLYDOLL & Pretty Ugly, LLC
David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toys in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages. The UGLYDOLL brand was launched in 2003 by Pretty Ugly, LLC New Jersey. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide. For more information, please visit www.uglydolls.com.

About GUND®
GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft and huggable plush  designs and gift products. Award-winning GUND® products appeal to all ages, from infants up, and are perfect for both play and collecting. The 115-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND® products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. Please visit www.gund.com


No comments:

Post a Comment