Saturday, June 6, 2009

CBS Introduces Star Trek QUOGS

New Cartoon-style TOS Character Designs For Multiple Products

Two days ago TrekMovie highlight the new Star Trek GoAnimate site featuring a number of newly designed characters from The Original Series. Today CBS announced that these new character designs (called ‘QUOGS’) will appear on a number of new products from a number of their Star Trek licensing partners.
Star Trek QUOGS
The new designs, previously seen at the GoAnimate site and with some Funko figures, are part of a much bigger push to create a new line of Star Trek merchandise that will appeal to a broader audience with what CBS are calling ‘a fresh and accessible look.’ The proprietary animated art style applied to the classic TOS characters and settings will be extended to multiple Trek licensees and products beginning with Gluck (watches), Funko (vinyl figures), Trevco (t-shirts), Hallmark (greeting cards) and more.

According to CBS they created QUOGs to ‘broaden the Star Trek universe.’ The press release from CBS notes that QUOGs will ‘appeal to collectors and new fans alike.’ From the designs it is clear that what they are doing is creating fun character interpretations from Star Trek that will appeal to a younger crowd, including girls. CBS Products EVP Liz Kalodner says of QUOGS:

"The development of QUOGS displays the continued power of the Star Trek brand and its ability to bring smiles to fans around the world. With Star Trek’s rich history, we believe QUOGS is a gateway to the future."

Meet the QUOGS
And here are the first looks at QUOGS across multiple products.

Star Trek QUOGs - Funko Vinyl figures

Star Trek QUOGs - Gluck Watches

Star Trek QUOGs - Trevco Shirts

Star Trek QUOGs - Hallmark Greeting Card


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